Mind Candy’s Moshi Monsters franchise has made the move to mobile with the launch of Moshi Monsters Egg Hunt.
The new iOS and Android mobile game is targeted at children aged four and upwards and heralds a new era of interactivity for the property.
Moshi Monsters Egg Hunt is an iOS/Android app that is themed around taking care of Moshlings as you hatch them daily, tying into the Egg Hunt book. The game was released on October 26th 2016 and has a target demographic of 6-8 year-olds. The game is free to play and contains no in-app purchases, however, players can purchase a membership subscription which gives them more access to minigames. Mar 18, 2020 What made the app even more fun was opening two sets of Moshi Monsters Egg Hunt Trading Cards. The cards have special codes which have in-game goodies, Rox, and some cards have new Moshlings. Sylvia enjoyed scanning the barcodes onto the Moshi Monsters Egg Hunt App and was excited to get 4 new characters to add to her Moshi Zoo.
With a focus on personalisation and education, the new mobile game soared to the number one spot in the App Store’s six to eight kids’ chart upon its release.
The new game is paired with a collection of collectable trading cards, each featuring secret codes to unlock additional in-game characters, accessories and more. The range consists of over 350 cards, each pack containing eight cards, including Moshlings, items and rare shiny cards.
The new game allows youngsters to adopt their own Moshling, hatching, naming and customising it from scratch. Once their pet has settled, players can find and hatch new Moshlings every day to build their collections and keep their pet company.
Via each personalised character’s own shareable code, they can also collect their friends’ unique Moshlings.
With licensing plans already in place, Mind Candy has released a companion Moshi Monster Egg Hunt Book starring a unique Moshling named after the reader. The book is filled with hidden codes to unlock characters in the mobile game and comes with a personalised poster and trading cards starring the reader’s unique Moshling.
Moshi Egg Hunt
Mind Candy’s flagship product grew to over 100 million adopted monsters online and achieved great success in the licensing space, expanding in to best-selling books, magazines, toys, trading cards, music albums and a movie.